$14.99 if you get online from the site. Seems to be the universal accepted price for MMO's these days.
What I don't like is the Champions store, a store online you purchase points from to purchase items to be used in game. Always reeks of a bad marketing stint to me.
One funny point I just have to mention: All female character bodies start with the "Breasts" slider set to maximum. I don't know why this is, other than some clearly underloved comic nerds being involved in its production.
Though I have to admit, its refreshing to log into a game and not have a bunch of character who have stupid names. In just my first hour of play I saw more original heroes with original names than anything particularly stupid and super saiyan-ish.